VIP Program Recognition
The Partnership FCU Recognized for its VIP Program
April 11 – The Partnership Federal Credit Union was named the 2016 Marketing Trailblazer Best Special Project (assets $100-$200 million) Award Winner by the Maryland and DC (MD|DC) Credit Union Association last month for its marketing and communications of its Value in Partnership (VIP) Program. The VIP Program launched in 2015 to help engage and provide value back to members who actively use the Credit Union.
John Bratsakis, President and CEO of the MD|DC Credit Union Association, presents The Partnership FCU with the 2016 Marketing Trailblazer Award. Pictured left to right: David Martinez, Director of Lending Strategies and Business Technologies, Rebecca Coakley, Director of Human Resources, Michelle Barnes, Marketing Specialist, all of The Partnership FCU, and John Bratsakis.
The goal of the VIP Program is to maximize value for members while driving deeper engagement—the more a member uses the Credit Union, the more value they get back. Introduced with the tagline “take your membership to the next level”, all members over 18 in good standing are automatically enrolled in the VIP Program. In its first year, the VIP Program saw over 8% of the membership migrate to enhanced engagement levels in the Program, increasing the value from their membership. These engaged members were rewarded with exclusive benefits, including nearly $47,000 cash back in their pockets and certificate divided bonuses of up to .50% on each and every Share Certificate held with the Credit Union.
“We believe that everyone in our community deserves value through partnership,” said Theresa Mann, President/CEO of The Partnership FCU, “While all members deserve a good deal and fair pricing for products and services, members who actively use our Credit Union deserve more money back in their pockets. That’s why we created the VIP Program.”
As a direct result of a more engaged membership, the VIP Program helped the Credit Union achieve its strategic goals. In comparison to 2014, The Partnership FCU saw significant loan growth, a higher loan-to-share ratio, an increase in sales of auxiliary loan products and mitigated risk with lower delinquency and net-charge off ratios in 2015.
Each year the MD|DC Credit Union Association recognizes outstanding marketing and communications achievements in a variety of categories by member credit unions.
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